Comments on: Social Media Needs to Kick its Scam Addiction

By: Dwayne Lafleur

Dwayne Lafleur — Wed, 03 Jun 2009 16:45:37 +0000

As the founder and general manager of Adknowledge’s social advertising business Cubics.com, I definitely agree with your position. While we do run some of the offers mentioned, we have developed a set of tools to enable publishers to exclude those advertisements from appearing on their applications. While there is a cpm hit for doing so, we are seeing more and more publishers wake up to the fact that the mobile offers are hurting their user experience and potentially costing them more revenue long term than they are gaining immediately. We encourage publishers to try out different combinations of filters and measure the results both from an immediate cpm perspective and from a user retention perspective over time.

Contrary to the suggestion that our network is reliant upon these offers, I should mention that mobile subscription offers make up less than 10% of the revenue generated on our network.

More information on our ad content filters feature is available here. It’s available to all publishers: http://cubicsdev.blogspot.com/2009/05/how-to-content-filtering.html

By: Mobile Messenger

Mobile Messenger — Thu, 30 Apr 2009 21:49:29 +0000

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MOBILE MESSENGER

By: @LiveUmbrella

@LiveUmbrella — Fri, 27 Mar 2009 15:55:49 +0000

Absolutely agreed that this is an issue companies using ad networks to generate revenue are facing. Currently, we are exploring what ad networks to tap into, however there is an emerging solution for us as well as companies who want to advertise in the market. http://www.isocket.com is a great example of a solution to the industry’s problem. They are currently in beta, but I highly recommend anyone going to check out their product and getting in now, before they explode with success.

By: Susan Su

Susan Su — Wed, 25 Mar 2009 00:39:18 +0000

Hi Shayan,

Great points here. As a product person at a major social network, I completely agree with your POV.

However, as the folks in my company are working our butts off to diversify our revenue streams AWAY from advertising, we’re still using the fuel from ads to get us there.

I hear you that it’s a rather stupid, shot-in-the-foot short term strategy.

But, in a cash-desperate market, what’s the best alternative?

–Susan

By: Social media marketing is a mirage! « Alex Mehr, Ph.D.

Social media marketing is a mirage! « Alex Mehr, Ph.D. — Sun, 01 Mar 2009 10:14:02 +0000

[...] Crush or Love predictor, Make Cash Quick, Run Your Car on Water etc. Shayan Zadeh wrote about this type of advertising a while ago. The fact of the matter is, the majority of revenue from social advertising comes from [...]

By: tipoff

tipoff — Thu, 26 Feb 2009 02:56:13 +0000

The company responsible for many of these sms based scams is Tatto Media. They run the my love (luv) crush and iq test scams. The carriers should also be responsible for getting these guys shut down but I guess they have an interest in it as they take 35-50% of the subscription for themselves.

By: Link Love #1 - The Social Media Scams and What Nots | The Young Businessman

Link Love #1 - The Social Media Scams and What Nots | The Young Businessman — Tue, 10 Feb 2009 12:37:30 +0000

[...] Practical Entrepreneur – Social Media Needs to Kick its Scam Addiction This article really reflects how rampant internet scams are, with the leverage of social media advertising. In actual fact, these so-called “ad networks” cannot afford to remove these unethical advertisers because the bulk of revenue comes from them! Don’t ever reveal your social security numbers, home addresses, and even your mobile numbers because these are the few details that you can fall victim into. [...]